With the penguin 2.0 update functional, Google is all set to revamp it search engine with quality search results. The term quality is relative to the search query but it does imply “ a rightful answer “ instead of beating about the bush answers. Matt Cutt has yet again stressed upon the importance of good and original content with this Penguin webspam algorithm. Gone are the days of duplicate content and spam link exchanges to manipulate the serp as Google is well aware of their origin and no form of plagiarized content can be rewarded. It’s a win situation for original, informative writing that has all possible answers for the customers and can allure them to engage with the page rather than making them feel “unlucky” to happen to stop by your site. Google is awarding these authoritative sites which may not have bulk of quality links but cater to the need of searchers.
Infact Matt Cutt has gone a step further asking for reports on spammy sites that Penguin missed. Here’s the special spam report form: https://docs.google.com/forms/d/1rhRenrd16MDSgAOwnMVx9KQbp–0JoY9vKiJdIcMe44/viewform
Content was always an important part of optimization but it seems that the latest update has brought it to the foreground while link building and on page factors have taken a backseat. Here are some thoughts on what content does and does not matter to Google.
Poorly Written Content
You probably will not like reading something that has innumerable grammatical, spelling and punctuation errors. You will undoubtedly leave the page impatiently just like Google crawlers are now trained to mark them as bad content. The reading value and the face value of the site decreases in the eyes of the visitors as they certainly do not have the patience to wade through the grammatical mess in order to seek answers to their queries..The penguin update sorts these pages just like an avid reader would do so for their search result.
Duplicate Content
As the term explains itself, plagiarism is morally wrong even in the eyes of Google. It seems that the Big G has invariably borrowed a canine’s olfactory ability in detecting and analyzing text and can easily mark duplicate content from the serp. Actually Google has records of when the content was first born and compares similar ones with it so all article spinning tools should be spared for good. A well written, researched article always gets its credit and Google with its latest update is armed to acknowledge it over borrowed ones.
Canned Content
This is usually in the case of website design companies who lend same content with similar theme relating to a niche to their customers. In most cases these customers are beginners and are unaware of terms like “duplicate content” and “ optimization”. Now Google penalizes these sites and are out of the search results.
Google is all set to get the best possible answers to search queries perhaps through a pair of discerning eyes of a human under a maze of crawlers who are inevitable scourging the net for bad content and sort out the original ones in their search results.
